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Continental Strengthens South India Network with New Premium Drive Store in Salem
Tamil Nadu, March 27, 2026 — Continental Tires, a global premium tyre manufacturer, has expanded its retail footprint in South India with the launch of a new Continental Premium Drive (CPD) dealership in Salem. Operated by Tyre Junction, the outlet is strategically located on Steel Plant Road, Jagirammapalayam, enhancing accessibility for customers across the city and nearby regions.
Spread across 13,000 sq. ft., the facility is designed as a modern, high-tech service hub catering exclusively to passenger car owners. The store offers Continental’s premium tyre portfolio, including advanced products such as CrossContact A/T2 tyres, alongside a comprehensive suite of automotive services. These include tyre fitment, Hunter Hawkeye Elite wheel alignment, Hunter Road Force Elite wheel balancing, nitrogen air filling, and water wash services.
The Salem outlet reflects Continental’s commitment to delivering convenience, safety, and superior driving comfort through integrated solutions under one roof. Equipped with cutting-edge garage technology, the facility sets a new benchmark for tyre retail and service standards in the region.
“Launching this premium facility marks a significant milestone for us,” said R Mohanraj, Owner of Tyre Junction. “With decades of industry experience, we aim to provide customers with high-quality products and advanced service capabilities tailored to evolving mobility needs.”
The new CPD store is part of Continental’s broader strategy to expand its presence in India, where it already operates over 200 brand outlets, reinforcing its focus on customer-centric growth and innovation.


